Choosing between Flodesk vs ConvertKit is like picking between a luxury sports car and a reliable SUV. Both will get you to your destination, but the experience and features differ. If you’re a blogger, coach, or business owner trying to find the best email marketing software, this guide will walk you through everything you need to know about Flodesk vs ConvertKit.
What Is Flodesk?
A Quick Overview
Flodesk is a modern email marketing platform built with simplicity and style in mind. Launched in 2019, it quickly gained popularity among creatives, small businesses, and entrepreneurs because of its visually stunning email designs and flat-rate pricing.
Key Features of Flodesk
Flodesk offers a drag-and-drop editor, ready-to-use design templates, email automation, landing pages, and basic analytics. Its biggest strength is its ability to make emails look polished without requiring design or coding skills.
What Is ConvertKit?
A Quick Overview
ConvertKit was created in 2013 and has established itself as a trusted platform for professional bloggers, creators, and online educators. Unlike Flodesk, its focus leans more on functionality, automation, and conversions rather than design aesthetics.
Key Features of ConvertKit
ConvertKit includes advanced automation workflows, customizable opt-in forms, landing pages, tagging systems, and strong integrations. It’s built with creators in mind, making it easier to nurture audiences and monetise through email.
Ease of Use: Flodesk vs ConvertKit
User Interface of Flodesk
Flodesk shines in user experience. Its dashboard is clean, intuitive, and easy to navigate, even if you’ve never used email marketing software before. Think of it like using Canva—fun and straightforward.
User Interface of ConvertKit
ConvertKit’s interface is functional but less visually appealing. It takes a bit of time to understand its features, but once you get used to it, the control you gain over automations and segmentations is worth it.
Email Templates and Design Options
Flodesk’s Design-Centric Approach
Flodesk is all about beautiful templates. From minimalist to bold layouts, every design looks like it belongs in a lifestyle magazine. This makes it perfect for brands where aesthetics play a big role, such as fashion, wellness, or coaching businesses.
ConvertKit’s Minimal but Functional Design
ConvertKit takes a different path. Its templates are more plain, focusing on text-driven emails rather than heavy visuals. While not as stylish, they’re optimised for deliverability and conversions, especially for creators who prefer simplicity.
Automation and Workflow Capabilities
Flodesk Automation Tools
Flodesk offers basic automation workflows such as welcome sequences, lead nurturing, and time-based triggers. They’re easy to set up but limited compared to other platforms.
ConvertKit Automation Tools
ConvertKit is a powerhouse in automation. It allows you to build complex workflows, segment users with tags, and set up conditional paths. If you need serious automation to grow your business, ConvertKit has the upper hand.
Segmentation and Personalisation
How Flodesk Handles Audience Segmentation
Flodesk uses simple segmentations like grouping subscribers based on sign-up forms or lists. While effective for small businesses, it lacks the depth advanced marketers often require.
ConvertKit’s Advanced Tagging System
ConvertKit excels in segmentation. Its tagging system allows you to send highly personalised emails, such as targeting people based on behaviour, interest, or purchase history. This makes it ideal for creators selling courses or memberships.
Pricing Comparison
Flodesk’s Flat-Rate Pricing
One of Flodesk’s biggest selling points is its pricing—\$38 per month (as of now), regardless of how many subscribers you have. For growing businesses, this model provides predictability and scalability. Flodesk charges $38/month for unlimited subscribers, making it predictable and budget-friendly.
ConvertKit’s Tiered Pricing Model
ConvertKit’s pricing is based on the number of subscribers, starting at a free plan with limited features. As your list grows, the cost rises, which can become expensive for larger audiences, but it ensures you only pay for what you use.ConvertKit offers a free plan for up to 1,000 subscribers, then starts at $29/month and increases with list size.
Flodesk vs ConvertKit Pricing Table
| Platform | Pricing Model | Cost (as of 2025) | Best For |
|---|---|---|---|
| Flodesk | Flat-rate pricing (unlimited emails & subscribers) | $38/month | Small businesses wanting predictable costs |
| ConvertKit | Tiered pricing (based on subscribers) | Free (up to 1,000 subs) $29/month (Creator Plan) $59+/month for advanced plans | Creators needing automation & scalability |
Integrations and Third-Party Apps
Flodesk Integrations
Flodesk integrates with tools like Shopify, Zapier, and social media platforms, but its integration options are somewhat limited compared to competitors.
ConvertKit Integrations
ConvertKit offers a much broader range of integrations, including e-commerce platforms, course software, and webinar tools. It’s designed to fit seamlessly into an online creator’s toolkit.
Deliverability Rates
Flodesk Performance
Flodesk’s emails are visually rich, which sometimes risks landing in promotions or spam folders. However, with good list management, deliverability can be maintained at solid levels.
ConvertKit Performance
ConvertKit has an excellent reputation for deliverability. Its text-heavy approach helps emails land in the primary inbox, giving creators better engagement rates.
Analytics and Reporting
Flodesk Analytics Overview
Flodesk offers basic reporting, such as open rates, click-through rates, and subscriber growth. While enough for small businesses, advanced marketers may find it limited.
ConvertKit Analytics Overview
ConvertKit goes deeper with reporting, giving insights into subscriber behaviour, automation performance, and revenue tracking from digital products or courses.
Customer Support and Resources
Flodesk Support Options
Flodesk provides email support and an active community for troubleshooting. While reliable, it may not be as fast as live chat options available elsewhere.
ConvertKit Support Options
ConvertKit offers 24/7 email support, live chat, and a wealth of tutorials, webinars, and community forums. The support is geared towards helping creators succeed long-term.
Pros and Cons of Flodesk vs ConvertKit
This section should appear before the Final Verdict for easy decision-making.
| Platform | Pros | Cons |
|---|
| Flodesk | – Beautiful templates – Flat $38/month pricing – Beginner-friendly | – Limited automation – Fewer integrations – Basic analytics |
| ConvertKit | – Advanced automation – Strong segmentation – High deliverability – Rich integrations | – Pricing increases with list size – Plain design – Steeper learning curve |
Who Should Use Flodesk?
Flodesk is ideal for creatives, small business owners, and anyone who values design and branding. If you want your emails to look stunning with minimal effort, Flodesk is your best bet.
Who Should Use ConvertKit?
ConvertKit is perfect for professional bloggers, content creators, and educators who rely on automation and segmentation to monetise their audience. If your focus is conversions over design, ConvertKit wins.
Final Verdict: Flodesk vs ConvertKit
Both tools have their strengths. Flodesk wins with its beautiful templates and flat-rate pricing, making it a favourite for creatives. ConvertKit, on the other hand, dominates in automation, segmentation, and deliverability, making it a go-to for creators focused on long-term growth and monetisation.
Conclusion
Flodesk and ConvertKit are both excellent email marketing platforms, but the right one depends on your priorities. If you want stunning visuals and ease of use, go with Flodesk. If you need advanced automation and better control over your audience, ConvertKit is the smarter investment. Think about your business goals and choose the one that helps you achieve them faster.
FAQs
1. Is Flodesk better than ConvertKit for beginners?
Yes, Flodesk is more beginner-friendly because of its simple and visually appealing interface.
2. Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan with limited features for up to 1,000 subscribers.
3. Can Flodesk handle complex automation?
Not really. Flodesk is best for basic automations like welcome emails and simple workflows.
4. Which platform is better for selling digital products?
ConvertKit is better because it integrates with e-commerce tools and offers revenue tracking.
5. Is Flodesk worth the flat \$38 monthly fee?
If you value design and don’t want costs rising as your list grows, then yes, it’s worth it.
